Introducing the ORCA Council
The industry-led committee steering the future of open, reliable, scalable restaurant technology
The restaurant industry has a "plumbing" problem in its tech stack. We have more apps than ever; but connecting them remains too hard, too expensive, and too slow. We have more data than ever; but current data frameworks feel perpetually clogged—fragmented, unreliable, and inefficient—requiring custom builds and manual workarounds to function.
The industry needs a solution that connects these systems efficiently, dependably, and easily, and finally allows data to freely move where we want it to move. That’s why industry standards have become a critical necessity; they are a common playbook that enables data to be transported more efficiently. To bring the solution from concept to reality, we also need a shared infrastructure, a vehicle for efficient data transport that actually moves the data.
That’s ORCA.
But this solution isn't a one-company job; it requires industry-wide consensus to adopt the standards and opt-in to the infrastructure. Building that consensus requires industry-led governance.
Introducing the ORCA Council, a selected group of industry leaders, CIOs, and innovators who represent the best thinking in restaurant tech:
Tom Seeker — Fractional Chief Technology Officer, Mtech Innovation Labs/Ziggi's Coffee
Phil Crawford — Global Head of F&B + Hospitality, Adyen
Robert Peterson — Area VP Food & Beverage, Oracle
Matt Haselhoff — Founder and CEO, One Goal Consulting
Bryan Myers — Chief Information Officer, City Barbeque
The Council aren’t just observers—they are the steering committee. They are defining the roadmap, challenging the architecture, and ensuring ORCA solves real operator problems, not just theoretical ones.
They are here to operationalize industry standards and make them easy to adopt so that data flows freely between systems, without custom code, every time.
With the Council leading the way, ORCA is building a new, free-flowing data environment that is the foundation of the next tech stack.
Frictionless data transport.
Real-time event processing.
Greatly reducing the "integration tax" for operators.
A restaurant ecosystem where data is finally what it should be: not a bottleneck, but an accelerator.
Great things happen when the industry stops competing on connectivity and starts competing on value. That is what the ORCA Council is here to ensure.
Join the consensus, and follow our progress to keep up with the future of the tech stack.
