Workshop Video: Unlock the Full Customer Story

Watch our 60-minute workshop with guest speaker Sergio Pérez to explore how connected customer data can help restaurant marketers drive more effective business outcomes.

Watch the Replay

Whether you’re leading day-to-day marketing or overseeing strategy across locations, if you’re serious about personalization, growth, and getting more from your tech stack, this workshop video is for you.

Simply fill out the form to receive the link and start learning right away.

Smarter Marketing Starts with a Connected Customer View

Restaurant marketers are under growing pressure to drive traffic, prove ROI, and create more personalized customer experiences — all while working across disconnected systems that limit visibility into the customer journey.

The Opportunity: 360° Customer View

A true 360° customer view changes everything. By bringing together data across systems, you can unveil previously hidden value in your tech stack — and move from fragmented interactions to a complete, instantly actionable understanding of each customer.

What You’ll Walk Away With

  • Practical ways to improve acquisition, retention, and reactivation efforts using the systems you already have

  • Next steps for expanding, connecting, and applying your data to a variety of use cases and customer opportunities

  • Guidelines for creating a clean data ecosystem that prepares your tech stack for the next generation of automated and AI marketing

Featured Speaker, Sergio Pérez

Chief Marketing Officer, Latitude Food Group & ORCA Councilmember

Sergio Pérez is Chief Marketing Officer of Latitude Food Group, where he leads brand and growth strategy across &pizza, Tijuana Flats, and future portfolio concepts. He is responsible for shaping brand architecture, accelerating digital and performance marketing, supporting franchise growth, and building the modern marketing engine required to scale a multi-brand restaurant platform.

A growth-focused brand builder with experience across QSR, fast casual, and family dining, Sergio is known for pairing bold creative thinking with disciplined digital, media, and analytics capabilities that drive traffic, frequency, and enterprise value. Throughout his career, he has led brand repositioning, loyalty and digital transformation, and omnichannel strategies that translate cultural relevance into measurable business results.

See What’s Possible with ORCA

You’ll also get a look at how ORCA’s neutral connectivity layer helps your tech stack work together—turning fragmented data into real marketing impact through smarter personalization, targeting, and customer engagement.

This isn’t a product demo. It’s an opportunity to see how connected systems can solve the problems you have today and achieve the goals you have for the future.