Workshop: Unlock the Full Customer Story
Join us for a 60-minute workshop with guest speaker Sergio Pérez to discover the customer insights buried across your systems—and learn how to finally put them to work.
Thursday, May 21st at 12PM PST / 3PM EST
Save Your Spot
Whether you’re leading day-to-day marketing or overseeing strategy across locations, if you’re serious about personalization, growth, and getting more from your tech stack, this session is for you.
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The Problem Most Teams Don’t See
Most restaurant brands believe they know their customers. In reality, they know fragments.
Online orders. In-store visits. Loyalty activity. Third-party delivery.
Each system captures a piece, but rarely tells the full customer story.
The result?
Incomplete customer profiles
Missed personalization opportunities
Lost attribution and unclear ROI
Unrealized lifetime value
The Opportunity:
A true 360° customer view changes everything. By bringing together data across systems, you can move from fragmented interactions to a complete, actionable understanding of each customer.
What You’ll Walk Away With
This is not a passive webinar—it’s a working session.
You’ll leave with:
A map of your restaurant’s tech stack to identify hidden marketing value
Visibility into where data breaks, duplicates, or disappears
Understanding of what a true 360° customer view enables
A look into the possibilities available to improve targeting, personalization, and retention through more connected systems
Featured Speaker, Sergio Pérez
Chief Marketing Officer, Latitude Food Group & ORCA Councilmember
Sergio Pérez is Chief Marketing Officer of Latitude Food Group, where he leads brand and growth strategy across &pizza, Tijuana Flats, and future portfolio concepts. He is responsible for shaping brand architecture, accelerating digital and performance marketing, supporting franchise growth, and building the modern marketing engine required to scale a multi-brand restaurant platform.
A growth-focused brand builder with experience across QSR, fast casual, and family dining, Sergio is known for pairing bold creative thinking with disciplined digital, media, and analytics capabilities that drive traffic, frequency, and enterprise value. Throughout his career, he has led brand repositioning, loyalty and digital transformation, and omnichannel strategies that translate cultural relevance into measurable business results.
See What’s Possible with ORCA
You’ll also get a look at how ORCA’s neutral connectivity layer helps your tech stack work together—turning fragmented data into real marketing impact through smarter personalization, targeting, and customer engagement.
This isn’t a product demo. It’s an opportunity to see how connected systems and smart, intelligent workflows can solve the problems you have today and achieve the goals you have for the future.