Workshop Video: Unlock the Full Customer Story

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Start discovering hidden marketing value in your tech stack with ORCA’s Principal Integration Architect Sean Steppe and guest host Sergio Perez, ORCA Councilmember and Latitude Foods CMO.

Workshop Breakdown

00:00 Introduction to the Conversation

00:19 Understanding Customer Fragmentation

03:19 The Importance of Customer Profiles

11:03 New Strategies in Acquisition and Reactivation

15:17 Data-Driven Decision Making

18:17 Turning Consumer Sentiment into Action

21:12 The Toolkit: What Sergio Uses to Leverage Insights from Technology

25:18 Connecting Systems for Better Outcomes

29:20 The Need for Clean Data

33:20 Automation and Human Oversight

37:14 Conclusion and Future Outlook

Insights

In this workshop, you’ll receive insights into:

  • How connected systems and data exponentially expand marketing profiles and reveal new opportunities

  • Ways to put that expanded data into practice, from lapsed customer reactivation to faster capitalization on product mix to more efficient acquisition campaigns

  • “Orchestrations” and the new marketplace of living campaigns built on connected data

  • How to continuously develop customer profiles and get the most out of automated and AI marketing by creating a clean data ecosystem