The “Single Source of Truth” Dynamic Menu
What if you could update all your menus at the press of a button?
One of the biggest headaches in day-to-day restaurant operations is manually updating menus across disconnected channels and devices. What if that headache was gone tomorrow?
Manual Menu Updates Cost Restaurants Time and Money
Today’s restaurants have to utilize every possible revenue channel at their disposal. Making that difficult is the fact that these channels often exist independently of each other, requiring a series of manual updates with every inventory or price change.
For example, it’s not atypical for a restaurant with an 86’d item to have to separately update their:
First-party ordering site
In-store digital menu boards
Third-party marketplaces (e.g. DoorDash)
Mobile app
Individual, manual updates. Multiple times daily. Even more often on busier days.
This system leaves a restaurant with constant issues, not only a burdensome and slow update process but also order errors and customer frustration that lose money directly.
Existing Solutions Cost Restaurants Opportunities
Existing solutions for synchronizing menu updates, typically through the POS provider, are functional but limited. Integrations don’t work for every restaurant, and are constrained by the POS company’s own integrations and agreements.
Restaurants are left with a choice:
Make their operations smoother, and lives easier, by limiting their menus and channels to ones they can easily manage.
Access that additional revenue through independent channels, and deal with the extra labor and headache of another app, or another device, to manage.
With ORCA, there’s now a better option: where restaurants can not only access all the revenue channels they want and manage them easily and reliably, but also optimize them to bring in even more revenue across those channels.
Finally: True Universal Menu Updates Through ORCA
Utilize ORCA’s vendor-neutral connectivity layer and multi-system orchestration to finally achieve menu synchronization; and then evolve beyond that, creating a living, intelligent menu that automatically capitalizes on opportunities to mine additional value through intelligent pricing.
Imagine: one click or button press, and all menus are instantly updated.
86 an item from the POS, and it syncs to all your delivery apps—not just the ones your POS is directly integrated with. Even better, automatically track inventory counts and let the system 86 for you.
Then, take it a step further with an AI analytics engine that intelligently prices your menu based on those inventory counts, running specials and promos to take advantage of factors like sales velocity, weather, and local events.
Boiled down, this dynamic menu solution is both a logistics lifesaver and an effective new marketing tool, able to discern and drive sales all on its own.
But for the team on the ground, it’s pain relief. It’s a lot of saved time and effort. A genuinely helpful piece of automation via orchestration.
